Performance Based Conservation

Water Quality W Logo

Sand County Foundation’s work in performance-based conservation demonstrates how to bridge urban and rural communities within a shared watershed.


Sand County Foundation is accelerating the adoption of regenerative agriculture among private landowners in Wisconsin’s Lake Michigan watershed.

Our team is helping farmers generate whole-farm conservation plans that will cover 15,000 acres of regenerative agricultural practices

The three-year project is funded by the National Fish and Wildlife Foundation’s Sustain Our Great Lakes Program (SOGL), with support from General Mills and USDA’s Natural Resources Conservation Service (NRCS). This public-private partnership between General Mills, NRCS and NFWF is designed to sustain, restore and protect fish, wildlife and habitat.

Are you a farmer in Wisconsin's Lake Michigan watershed interested in participating? Click here.

Interested in learning more and supporting this work? Click here.

In the News:

Sand County Foundation Receives Grant to Accelerate the Adoption of Regenerative Agriculture

Tricia Verville Joins Sand County Foundation as Agricultural Systems Director

For more information, contact


With a grant from Fund for Lake Michigan, Sand County Foundation is actively promoting a performance-based conservation approach with the Village of Grafton, and other communities and industries in the Milwaukee River watershed.

Its objective is to incentivize farmers to adopt a conservation system that help reduce the amount of phosphorus reaching a municipal wastewater facility.

This successful watershed approach is critical to achieving Grafton’s 15-year adaptive management goal of over 62,000 pounds of phosphorus reduction to local waterways.


In the News:

Fund for Lake Michigan Backs Phosphorus Reduction Efforts in Grafton

For more information, contact

Katie And Dan Stoffel

This guidance document for Wisconsin municipalities incorporates lessons learned during our pilot project with the Village of Grafton. The process described focuses on building trust between stakeholders to achieve the goals and objects of an entire watershed community. To view the document CLICK HERE.

Screen Shot 2021 01 28 At 12 28 55 Pm

Partners & Sponsors